Social Embeddings of Mobile Phone Technology

A Grounded Theory Study on the Mobile Phone Users of Burdwan University

  • Tapas Roy


The study has examined the multifaceted adoption and usage patterns of mobile phone technology in everyday life settings by the post–graduate students of Burdwan University, India. For the purpose of the study grounded theory methodology was adopted, sixty in depth interviews were conducted in three phases. The main objectives of the study was to understand the factors affects the choices, institutionalize the use and the methods they adopts to overcome uncertainties in their everyday life settings in the process of social inclusion of digital technologies. Findings suggest that, technology use is deeply rooted in particular cultural environments, but the information culture has not yet been realized to the development of education. The article examines the penetration of information technology in the formal and informal social institutions.

Jun 21, 2016
How to Cite
ROY, Tapas. Social Embeddings of Mobile Phone Technology. Society Today: An Interdisciplinary Journal of Social Science, [S.l.], v. 5, n. 1, p. 89-98, june 2016. ISSN 2319-3328. Available at: <>. Date accessed: 29 sep. 2020.